After 3.5 years of consistent blogging, my drive was flagging. My growth seemed stagnant and I wasn’t sure if my content was resonating with my audience. Then, the world changed. When the pandemic made landfall in Canada and sent the nation into lockdown, I picked up my iPhone and filmed a one-handed three-ingredient cocktail tutorial on Instagram Stories. 

That evening, a handful of fans followed suit and whipped up the cocktail in their homes and implored me to make it a regular thing. From March to July 2020 I filmed 100 episodes of Virtual Happy Hour. Recording six nights a week, I took my followers through the canon of three-ingredient classics and more, sharing the fascinating histories behind our favourite drinks and the people who created them. 

I consider food and drink a universal love language. If you’re anything like me, whether you’re making a charcuterie board or shaking up cocktails, you put care and consideration into every step. 

I launched Taste & Tipple in September 2017 and it’s been a constant evolution ever since. When I began, I kept myself out of the spotlight, working diligently behind the scenes to develop, test, and photograph recipes that I shared here on the blog, on Instagram, and Pinterest.